> ## Documentation Index
> Fetch the complete documentation index at: https://docs.flowla.com/llms.txt
> Use this file to discover all available pages before exploring further.

# 4️⃣ Utilize analytics

> Learn how to track room engagement, identify active prospects, and use data to prioritize follow-ups.

### Why analytics matter

Flowla analytics show you exactly how prospects engage with your rooms—who's viewing, what they're looking at, and when they're active. Use this data to prioritize follow-ups, identify stuck deals, and understand what content resonates.

Without visibility into buyer behavior, you're guessing. With Flowla analytics, you know:

* Which deals are hot (and which have gone cold)
* Who the key stakeholders are in each deal
* What content gets the most attention
* When to follow up for maximum impact

<video autoPlay muted loop playsInline src="https://mintcdn.com/flowla/TmnjQuqPEAiABcEk/images/report_analytics/report&analytics_overview.mp4?fit=max&auto=format&n=TmnjQuqPEAiABcEk&q=85&s=d6d822268cedc5717c5b7a50047840da" data-path="images/report_analytics/report&analytics_overview.mp4" />

### Key metrics to watch

**Engagement signals:**

* **Room views** - Who viewed and how often
* **Time spent** - How long visitors engaged with which content
* **Last activity** - When the room was most recently viewed
* **Tasks completed** - Progress on mutual action plans
* **Forms submitted** - Customer submitted their data

<img src="https://mintcdn.com/flowla/C8dkoMQON7dx0BAb/product-images/room-analytics.png?fit=max&auto=format&n=C8dkoMQON7dx0BAb&q=85&s=2d9d203d5b2a6d6581f9836e3eb58160" width="2940" height="1654" data-path="product-images/room-analytics.png" />

**Content performance:**

* **Asset views** - Which files and materials get opened
* **Downloads** - What content prospects save locally
* **Section engagement** - Which parts of your room get the most attention

<img src="https://mintcdn.com/flowla/T8FZAngLv-oRd_CK/product-images/analytics-content.png?fit=max&auto=format&n=T8FZAngLv-oRd_CK&q=85&s=fb5c5d97e4c7758872e519868d347380" width="2940" height="1654" data-path="product-images/analytics-content.png" />

### Using analytics to prioritize

**Hot deals** - Rooms with recent activity and multiple stakeholders viewing indicate active evaluation. Prioritize these for follow-up.

**Cold deals** - Rooms with no activity for 7+ days may need a nudge. Use this signal to re-engage.

<Tip>Set up a workflow triggered by room inactivity to send an automated nudge after 7 days — no manual follow-up needed. Learn more in [Automations](/automations/automations-overview).</Tip>

**Champion identification** - See which contacts view most frequently. These are likely your internal champions.

**Content optimization** - Notice which assets get ignored? Consider replacing or repositioning them.

### Learn more

Dive deeper into specific analytics views:

* [Room Analytics](/reports-analytics/room-analytics) - Individual room performance
* [Engagement Trends](/reports-analytics/engagement-trends) - Patterns over time
* [Content Analytics](/reports-analytics/content-analytics) - Asset performance
* [Account Analytics](/reports-analytics/account-analytics) - Company-level insights
* [Team Activity](/reports-analytics/team-activity) - Team performance metrics