> ## Documentation Index
> Fetch the complete documentation index at: https://docs.flowla.com/llms.txt
> Use this file to discover all available pages before exploring further.

# HubSpot

> Connect HubSpot to Flowla to sync deals, contacts, and engagement data automatically.

Connect HubSpot to Flowla and your deal rooms and CRM stay in sync without any manual work. Create rooms directly from HubSpot deals, pull in deal and contact data to personalise rooms automatically, and push buyer engagement back into HubSpot — so your CRM always reflects what's actually happening in the deal.

***

### How to connect HubSpot

<Steps>
  <Step title="Open Integrations">
    In the left sidebar, click **Integrations**.
  </Step>

  <Step title="Connect to CRM">
    Click **Connect to CRM**.
  </Step>

  <Step title="Select HubSpot">
    Select **HubSpot** from the available options.
  </Step>

  <Step title="Choose your account">
    In the window that opens, select the account you want to use and click **Choose Account**.

    <Note>You can connect your Flowla account with only one HubSpot account.</Note>
  </Step>

  <Step title="Complete the connection">
    Click **Connect app** to allow access. You're now connected.
  </Step>
</Steps>

<video autoPlay muted loop playsInline src="https://mintcdn.com/flowla/DTw1cUtVl5HKnL9j/images/integrations/Connect_flowla_&_Hubspot_accounts.mp4?fit=max&auto=format&n=DTw1cUtVl5HKnL9j&q=85&s=76ccdb3a32f43212af9021a5333197e6" data-path="images/integrations/Connect_flowla_&_Hubspot_accounts.mp4" />

***

### How to create a room from a HubSpot deal

<Steps>
  <Step title="Navigate to a deal">
    Find the Flowla card on the right-hand side of the deal. Learn more about [creating rooms from templates](/rooms/room-templates).
  </Step>

  <Step title="Create a room">
    Click **Actions → Create Room** on the Flowla card.
  </Step>

  <Step title="Confirm the company">
    A window opens with the deal's associated company pre-populated. If there's no company on the deal, you can select or create one manually.
  </Step>

  <Step title="Click Next">
    Click **Next** to continue.
  </Step>

  <Step title="Select a template">
    Choose an existing template or continue with a blank room to edit later.
  </Step>

  <Step title="Confirm creation">
    Click **Create Room**. Your room is now live — follow the edit link to make any changes.
  </Step>
</Steps>

Once prospects visit your room, all insights are automatically synced back to your deal.

<Tip>You can automate this entirely — set up a workflow that creates a room whenever a deal reaches a specific stage in HubSpot. Learn more about [automations](/automations/automations-overview).</Tip>

<video autoPlay muted loop playsInline src="https://mintcdn.com/flowla/DTw1cUtVl5HKnL9j/images/integrations/hubspot_integration_in_room_creation.mp4?fit=max&auto=format&n=DTw1cUtVl5HKnL9j&q=85&s=994f5ae2b7b7a5881e32ff427700ca5c" data-path="images/integrations/hubspot_integration_in_room_creation.mp4" />

***

### CRM sync features

<Tip>Enable contact sync to automatically pull deal contacts into your rooms — the right stakeholders appear without any manual invite work.</Tip>

* **Contact sync controls:** Two toggles in HubSpot settings let you independently control whether deal contacts are added to rooms and whether room contacts are pushed back to HubSpot deals
* **Deal stage labels:** HubSpot deal stage syncs as a human-readable label instead of an internal ID
* **Stale variable fix:** When the primary company or contact on a deal changes, all synced CRM variables refresh immediately — no more outdated names or fields showing the previous contact's data

### Meeting blocks

Meetings that auto-sync into your rooms can be surfaced directly as content blocks inside the editor.

* Add a **meeting list block** to display all meetings linked to the room — automatically populated as new calls are matched
* Add a **single meeting block** to highlight a specific call, with title, description, date, and attendees
* Meetings are **linked** from the room, not duplicated — any update to the meeting data reflects everywhere it's used
* The meeting list stays in sync automatically as new calls are matched

***

### Mapping HubSpot properties to variables

Any HubSpot property — from deals, contacts, or companies — can be mapped to a Flowla variable and used anywhere in your rooms and templates.

<Steps>
  <Step title="Open CRM settings">
    In the left sidebar, click **Integrations**, then click **CRM settings**.
  </Step>

  <Step title="Open HubSpot settings">
    Find HubSpot and click **Settings**.
  </Step>

  <Step title="Go to the Sync from HubSpot tab">
    Click the **Sync from HubSpot** tab.
  </Step>

  <Step title="Select a HubSpot object">
    Search for or select the object you want to pull from: **Deal**, **Contact**, or **Company**.
  </Step>

  <Step title="Find the property">
    Browse or search for the specific property within that object (for example, *Latest traffic source* or any custom property on the object).
  </Step>

  <Step title="Name the Flowla variable">
    Edit the variable name as you'd like it to appear in Flowla, then click **Add**.
  </Step>
</Steps>

Once added, the variable is immediately available to insert in any room or template. It populates automatically from the linked HubSpot deal whenever a room is created or the deal data updates.

<video autoPlay muted loop playsInline src="https://mintcdn.com/flowla/qZSAEIVorJ2tsWR_/images/integrations/mapping_hubspot_properties_to_variables.mp4?fit=max&auto=format&n=qZSAEIVorJ2tsWR_&q=85&s=b310c8bf28dabc2b32158e4a8ea9a442" data-path="images/integrations/mapping_hubspot_properties_to_variables.mp4" />

<Note>This works for any property on standard objects (Deal, Contact, Company), including custom properties you've added to those objects. For HubSpot **custom objects**, use an Autopilot workflow to pull the data instead — see [HubSpot automations](/automations/HubSpot).</Note>

***

### Disconnect HubSpot

<Steps>
  <Step title="Open Integrations">
    From your dashboard, click **Integrations** in the left sidebar.
  </Step>

  <Step title="Go to CRM settings">
    Click **CRM settings**, then find HubSpot and click **Settings**.
  </Step>

  <Step title="Disconnect">
    In the popup window, navigate to the settings icon in the top right and select **Disconnect**.
  </Step>

  <Step title="Confirm">
    Select **Yes** when prompted. HubSpot is now disconnected from Flowla.
  </Step>
</Steps>

<video autoPlay muted loop playsInline src="https://mintcdn.com/flowla/DTw1cUtVl5HKnL9j/images/integrations/disconnect_hubspot.mp4?fit=max&auto=format&n=DTw1cUtVl5HKnL9j&q=85&s=1d8c258f36a12e77d982d5a760ba931b" data-path="images/integrations/disconnect_hubspot.mp4" />

### What changes after disconnecting

* The corresponding room is no longer visible on each deal
* The Flowla card in HubSpot disappears
* Buyer engagement from rooms is no longer synced to HubSpot

### What stays the same

* All previously identified stakeholders and their room activity history remain intact
* No new activity or contacts will sync going forward

***

## Troubleshooting

<AccordionGroup>
  <Accordion title="HubSpot integration shows an error and returns to the integrations page">
    **Likely cause:** OAuth token issue, or you were previously connected with a different account.

    **Fix:** Disconnect any existing HubSpot connection first, clear your browser cache, then reconnect. Make sure you're authorising with the correct HubSpot account.
  </Accordion>

  <Accordion title="HubSpot integration stopped working / rooms can't be created from HubSpot">
    **Likely cause:** Token expiry or a permissions scope issue on the HubSpot side.

    **Fix:** Reconnect the integration in **Settings > Integrations**. If it worked before and suddenly stopped, re-authorise the connection from the HubSpot marketplace listing.
  </Accordion>

  <Accordion title="Can I pull custom fields from HubSpot into Flowla?">
    **Yes** — any property on a standard HubSpot object (Deal, Contact, or Company), including custom properties you've added to those objects, can be mapped through the **Sync from HubSpot** tab in CRM settings. See [Mapping HubSpot properties to variables](#mapping-hubspot-properties-to-variables) for the full steps.

    If you need to pull data from a HubSpot **custom object** (a non-standard object type), use an Autopilot workflow to build a custom sync — see [HubSpot automations](/automations/HubSpot).
  </Accordion>

  <Accordion title="Is HubSpot integration available on the Starter plan?">
    **Likely cause:** Integrations are gated by plan.

    **Fix:** HubSpot integration is available on Pro and above. Upgrade your plan in **Settings > Billing** to unlock it.
  </Accordion>
</AccordionGroup>
