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TL;DR

Actions are the interactive tasks in a Flowla room that guide users toward clear next steps — turning a room from a static document into a structured, outcome-driven experience. Most deals stall because next steps aren’t clear. Actions make them explicit: both parties know exactly what needs to happen and who’s responsible for it.

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What are actions?

Actions are the to-do items in your room. Unlike content (which informs), actions require completion and help move the process forward. Actions help you:
  • Guide users through a process step by step
  • Collect input or confirmations
  • Track progress and completion rates
  • Trigger workflows and automation
  • Create accountability with assignments and due dates

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Creating actions

1

Navigate to the section where you want to add an action

Open your room and go to the right section.
2

Click Add page

This adds a new page within the section.
3

Click Add block

Click Add block on the new page.
4

Select Action Plan

Choose Add Action Plan from the block options.
5

Configure the action

Click on the action and fill in the title, description, action type, assignee, and due date.

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Types of actions

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Prospect-facing actions

These are visible to external users — your prospects and customers. They drive the deal, onboarding, or project forward by making the next step unmissable.
Action typeWhat it does
Go to URLDirect the prospect to an external link
Watch videoAsk them to watch a specific video
View documentHave them review a document in the room
Download a filePrompt them to download a file
Fill a formCollect information via a form
Book a meetingLet them schedule time directly
Sign a documentRequest a signature on a contract or agreement
Invite contactsAsk them to add other stakeholders to the room
Sub-actionsBreak a larger action into smaller steps
Collaborate with contactsAssign a shared task to multiple people
CustomCreate a freeform task with your own instructions

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Internal actions

Internal actions are visible only to your team — completely hidden from buyers and external collaborators. This lets you manage behind-the-scenes work from the same room, without cluttering the customer’s view. How to mark an action as internal:
1

Create or select an action

Open the action you want to make internal.
2

Click the three-dot menu (•••) in the top right

This opens the action options.
3

Select Mark as Internal Action

The action icon changes to indicate it’s internal-only.
Only team members invited to the room (or with org access) can see internal actions.

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What customers see

Your viewCustomer view
All actions (internal + customer-facing)Only customer-facing actions
Internal actions marked with iconInternal actions hidden
Full task contextClean, focused experience
Common internal action examples:
  • Sales handoff: Brief the CS team, confirm technical requirements, get legal approval
  • Deal preparation: Customise the proposal deck, schedule an internal deal review, prepare the demo environment
  • Onboarding coordination: Create a customer Slack channel, send the welcome kit, schedule an internal kickoff sync
Use internal actions with workflows to trigger automated Slack alerts or email nudges when internal tasks are completed.

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Action assignments

Assign actions to specific people to create clear accountability.
TypeDescription
Internal team memberAssign to someone on your team
External contactAssign to a prospect
Primary contactAuto-assign to the room’s primary contact
Target companyAssign the action to the whole company
Assignees receive notifications when an action is assigned to them (if notifications are enabled). Reminders are sent for upcoming and overdue actions, and completion notifications keep everyone in the loop.

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Due dates and reminders

Set due dates to create urgency and accountability.
  • Set specific dates or relative dates (e.g. “3 days after room creation”)
  • Automatic reminders go out before due dates
  • Visual indicators show status at a glance
Task statuses:
StatusDescription
To doNot started
In progressWork has begun
DoneCompleted
CancelledNo longer needed

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How actions work with automation

Actions can both trigger and be triggered by workflows. Actions as triggers:
  • Action completed → Send a notification
  • Action becomes overdue → Alert the team
  • Specific action done → Unlock the next section
Actions from workflows:
  • Automatically create actions when rooms are created
  • Change action status based on CRM events
Learn more about workflow triggers and actions.

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Best practices

  1. Use clear, descriptive names — “Review pricing proposal” is better than “Review document”
  2. Order actions logically — Arrange them in the sequence you expect completion
  3. Limit prospect-facing actions — Only include what’s truly necessary
  4. Use internal actions generously — Keep your team coordinated without cluttering the prospect view
  5. Set realistic due dates — Create urgency without being unreasonable
  6. Connect to workflows — Automate follow-ups and notifications for key actions

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Troubleshooting

Likely cause: You’re using a standard content step instead of an action step.Fix: Use an Action step and select the File Upload action type. This lets your prospect upload a file directly into the room.
Likely cause: The current file upload action supports one file per field.Fix: Add multiple file upload action steps — one per file expected.