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TL;DR

The Asset Library is your single source of truth — upload content once, use it across all your rooms, and update it in one place to keep everything current everywhere.

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Why use the Asset Library

  • Central management — Update a file once and it updates everywhere it’s used
  • Consistency — Ensure everyone uses the latest approved materials
  • Speed — Add content to rooms without re-uploading files each time
  • Analytics — Track how assets perform across all rooms
  • Organisation — Keep content tidy with folders and tags

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File types

The Asset Library supports a wide range of file types:

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Uploading

Add content to your library in two ways: Direct upload:
1

Go to Library

Click Library in the main left-hand navigation.
2

Upload your file

Click Upload or drag and drop files directly onto the page.
3

Add details

Give the asset a title and optional description, and choose a folder to keep things organised.
4

Save

Click Save — the asset is now available to add to any room.
From a room: When you add content to a room, you can choose to save it to the library for future reuse.
Update a library asset once and it updates everywhere it’s used — perfect for keeping proposal decks, case studies, and pricing sheets current across all your rooms.

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Organising content

Keep your library organised for easy discovery. Folders:
  • Create folders to group related content (e.g. “Case Studies”, “Product Decks”, “Contracts”)
  • Nest folders for hierarchical organisation
  • Move assets between folders as needed

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How to create a folder

1

Go to the Library

Click Library in the main left-hand navigation.
2

Click 'Create Folder'

Click the Create Folder button in the top right.
3

Name and customise your folder

  • Folder name — e.g. “Brand Assets”, “Case Studies”, “Contracts”
  • Color — Pick a colour to visually distinguish the folder
  • Icon — Choose an emoji or icon to represent the folder’s contents
4

Click 'Create'

Hit Create and your folder will appear in the library ready to use.
Search and filter:
  • Search by asset name or description
  • Filter by file type, upload date, or folder
Tags (coming soon):
  • Add tags to assets for flexible categorisation
  • Filter by multiple tags

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Asset intelligence

Beyond storing your content, Flowla can analyse it. Asset intelligence turns each asset into a structured profile: what it’s about, which personas it speaks to, which sales stages it fits, which competitors it counters, and how fresh it still is. That profile is what lets REX search your library by meaning rather than filename, so a request like “find a case study for a fintech buyer” works even if the word “fintech” never appears in the file. It’s also how REX picks the specific asset to recommend inside a signal. Two ways it gets generated:
  • Automatically on upload, if Auto-generate asset intelligence is turned on in Library settings
  • On demand, from an asset’s details, by clicking Generate asset intelligence (or Regenerate)
Every asset gets a freshness score, calculated purely from its last-updated date, with full marks under 3 months old tapering to zero past 3 years. Check it before sending anything with pricing, product screenshots, or competitive claims to a customer.
Generating asset intelligence spends credits: 1 per page for documents, or 1 per minute for audio and video, plus a flat cost to build the profile. An asset with no intelligence generated is invisible to REX’s search and recommendations.