CRM sync
If you have HubSpot, Salesforce, or Attio connected and contact sync enabled, Flowla automatically pulls the contacts associated with a deal or opportunity into the corresponding room. No manual invite needed — the right stakeholders appear as soon as the sync runs.- HubSpot — deal contacts are synced when contact sync is enabled in your HubSpot integration settings.
- Salesforce — opportunity contacts are synced via the Salesforce integration.
- Attio — deal contacts are pulled in via the Attio integration.
Autopilot workflows
Autopilot can add contacts to a room as part of an automated workflow. Common scenarios:- An Add contact to room action is triggered when a deal reaches a certain stage.
- A Send room action emails the room to a contact, adding them automatically.
Action item assignment
When you assign an action item to an external contact, that person is automatically added to the room so they can see and complete the task.Manual addition
Team members can always add contacts directly:- Open the room sidebar.
- Click Add contact and enter an email address.
- Optionally send an invitation immediately.
Identified by REX
REX spots people who come up on calls or in other deal data, such as someone mentioned as the eventual budget holder or a new face who joined a session, and surfaces them in a separate Identified contacts table on the room’s Contacts tab. These people are not room contacts yet. Each one shows a note explaining where they were seen (for example, “Mentioned by Sarah Okafor in Pricing alignment call”), and you either:- Add to room, promoting them into the main contacts list, or
- Dismiss, if they’re not relevant to this deal.
Contacts REX adds automatically after finding a real email address are added without an invitation being sent, and appear in the main list as “Added from a call.”