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Every room in Flowla can be automatically tailored to the company you’re selling to - pulling in their logo, filling in their name across all your content, and keeping your dashboard organised by account.

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Target company

Each room is usually dedicated to one company. Setting a target company personalises the room automatically: it pulls in the company’s branding, fills in company-related variables, and keeps your dashboard organised. Prospects notice when content speaks directly to them — a room that shows their logo and uses their company name feels intentional, not generic.
Learn more about room variables for dynamic personalisation.

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Select a target company when creating a room

During room creation, on the Choose company step: Option A: Create or select a company in Flowla Search by domain or name to quickly create and link a target company. Option B: Select a HubSpot deal When you select the relevant deal:
  • Flowla automatically pulls the deal’s company information, including branding and logo
  • Deal information syncs to your room
  • Room engagement data syncs back to your CRM

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Change the target company on an existing room

1

Open the room and go to the Summary step

Navigate to the room you want to update.
2

Click the company logo

This opens the company settings panel.
3

Select Link another company

Search for or create a new target company.

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Edit company details inside a room

1

Open the room and go to the Summary step

Navigate to the room with the company details you want to update.
2

Click the company logo

This opens the company settings panel.
3

Click Edit [company name]

Update the company name, logo, or other details.
4

Save your changes

Changes apply immediately to the room.

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Manage companies centrally

Go to More → Accounts to manage all your companies in one place:
  • Update company information across all associated rooms
  • Merge duplicate companies
  • Add or update company logos
Merging duplicate companies updates all associated rooms at once — a quick cleanup here keeps your dashboard tidy and your CRM data accurate.

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Target company and CRMs

Target companies are automatically pulled from the deal’s associated company in HubSpot, Salesforce, and Attio. When a room is linked to a CRM deal:
  • The target company syncs from the deal’s company record
  • Company logo and details are pulled in automatically
  • Changes in the CRM update the room’s target company

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Room style

Everything about how a room looks — backgrounds, navigation colours, fonts, blocks, groups, and typography — is now controlled by Themes. A well-styled room reinforces your brand and helps your prospect feel like they’re in a professional, curated space, not just another shared Google Doc. Open the theme panel from the palette icon in the room editor header to apply a theme, or customise one for a single room.

Themes

Apply your brand, mirror your buyer’s, or fine-tune every colour and font in the room.