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Connect HubSpot to Flowla and your deal rooms and CRM stay in sync without any manual work. Create rooms directly from HubSpot deals, pull in deal and contact data to personalise rooms automatically, and push buyer engagement back into HubSpot — so your CRM always reflects what’s actually happening in the deal.

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How to connect HubSpot

1

Open Integrations

In the left sidebar, click Integrations.
2

Connect to CRM

Click Connect to CRM.
3

Select HubSpot

Select HubSpot from the available options.
4

Choose your account

In the window that opens, select the account you want to use and click Choose Account.
You can connect your Flowla account with only one HubSpot account.
5

Complete the connection

Click Connect app to allow access. You’re now connected.

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How to create a room from a HubSpot deal

1

Navigate to a deal

Find the Flowla card on the right-hand side of the deal. Learn more about creating rooms from templates.
2

Create a room

Click Actions → Create Room on the Flowla card.
3

Confirm the company

A window opens with the deal’s associated company pre-populated. If there’s no company on the deal, you can select or create one manually.
4

Click Next

Click Next to continue.
5

Select a template

Choose an existing template or continue with a blank room to edit later.
6

Confirm creation

Click Create Room. Your room is now live — follow the edit link to make any changes.
Once prospects visit your room, all insights are automatically synced back to your deal.
You can automate this entirely — set up a workflow that creates a room whenever a deal reaches a specific stage in HubSpot. Learn more about automations.

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CRM sync features

Enable contact sync to automatically pull deal contacts into your rooms — the right stakeholders appear without any manual invite work.
  • Contact sync controls: Two toggles in HubSpot settings let you independently control whether deal contacts are added to rooms and whether room contacts are pushed back to HubSpot deals
  • Deal stage labels: HubSpot deal stage syncs as a human-readable label instead of an internal ID
  • Stale variable fix: When the primary company or contact on a deal changes, all synced CRM variables refresh immediately — no more outdated names or fields showing the previous contact’s data

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Meeting blocks

Meetings that auto-sync into your rooms can be surfaced directly as content blocks inside the editor.
  • Add a meeting list block to display all meetings linked to the room — automatically populated as new calls are matched
  • Add a single meeting block to highlight a specific call, with title, description, date, and attendees
  • Meetings are linked from the room, not duplicated — any update to the meeting data reflects everywhere it’s used
  • The meeting list stays in sync automatically as new calls are matched

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Mapping HubSpot properties to variables

Any HubSpot property — from deals, contacts, or companies — can be mapped to a Flowla variable and used anywhere in your rooms and templates.
1

Open CRM settings

In the left sidebar, click Integrations, then click CRM settings.
2

Open HubSpot settings

Find HubSpot and click Settings.
3

Go to the Sync from HubSpot tab

Click the Sync from HubSpot tab.
4

Select a HubSpot object

Search for or select the object you want to pull from: Deal, Contact, or Company.
5

Find the property

Browse or search for the specific property within that object (for example, Latest traffic source or any custom property on the object).
6

Name the Flowla variable

Edit the variable name as you’d like it to appear in Flowla, then click Add.
Once added, the variable is immediately available to insert in any room or template. It populates automatically from the linked HubSpot deal whenever a room is created or the deal data updates.
This works for any property on standard objects (Deal, Contact, Company), including custom properties you’ve added to those objects. For HubSpot custom objects, use an Autopilot workflow to pull the data instead — see HubSpot automations.

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Disconnect HubSpot

1

Open Integrations

From your dashboard, click Integrations in the left sidebar.
2

Go to CRM settings

Click CRM settings, then find HubSpot and click Settings.
3

Disconnect

In the popup window, navigate to the settings icon in the top right and select Disconnect.
4

Confirm

Select Yes when prompted. HubSpot is now disconnected from Flowla.

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What changes after disconnecting

  • The corresponding room is no longer visible on each deal
  • The Flowla card in HubSpot disappears
  • Buyer engagement from rooms is no longer synced to HubSpot

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What stays the same

  • All previously identified stakeholders and their room activity history remain intact
  • No new activity or contacts will sync going forward

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Troubleshooting

Likely cause: OAuth token issue, or you were previously connected with a different account.Fix: Disconnect any existing HubSpot connection first, clear your browser cache, then reconnect. Make sure you’re authorising with the correct HubSpot account.
Likely cause: Token expiry or a permissions scope issue on the HubSpot side.Fix: Reconnect the integration in Settings > Integrations. If it worked before and suddenly stopped, re-authorise the connection from the HubSpot marketplace listing.
Yes — any property on a standard HubSpot object (Deal, Contact, or Company), including custom properties you’ve added to those objects, can be mapped through the Sync from HubSpot tab in CRM settings. See Mapping HubSpot properties to variables for the full steps.If you need to pull data from a HubSpot custom object (a non-standard object type), use an Autopilot workflow to build a custom sync — see HubSpot automations.
Likely cause: Integrations are gated by plan.Fix: HubSpot integration is available on Pro and above. Upgrade your plan in Settings > Billing to unlock it.